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Sports Betting Market By Platform (Online, Offline) By Betting Type (Fixed Odds Wagering, ESports Betting, Exchange Betting, Live/in-Play Betting, Others) By Sports Type (Football, Horse Racing, Baseball, Cricket, Hockey, Others): Global Opportunity Analysis and Industry Forecast, 2024-2031

Report ID: RMI2434598 | No. of Pages : 286 | Category : Consumer Goods

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Global Sports Betting Market is estimated to be worth USD 92,730.45 Million in 2023 Million and is projected to grow at a CAGR of 10.58% between 2024 to 2031

The global sports betting market is experiencing robust growth, driven by a combination of factors such as technological advancements, regulatory reforms, and shifting consumer preferences. With an estimated value of over USD 207 Billion and a projected compound annual growth rate (CAGR) of around 10.58% from 2024 to 2031, the market presents significant opportunities for stakeholders across the sports, gambling, and entertainment industries. Key drivers of growth include the increasing legalization and regulation of sports betting in various jurisdictions, particularly in the United States, where the Supreme Court's 2018 decision to overturn the Professional and Amateur Sports Protection Act (PASPA) has paved the way for widespread legalization at the state level. This regulatory evolution has expanded the market's reach and legitimacy, attracting new players and investment into the industry. Furthermore, the proliferation of online and mobile betting platforms has revolutionized the way consumers engage with sports betting, offering convenience, accessibility, and a diverse array of betting options. The rise of in-play or live betting, enabled by real-time data feeds and streaming services, has emerged as a significant growth driver, providing bettors with opportunities to wager on events as they unfold, thereby enhancing the overall betting experience. Moreover, the integration of sports betting into mainstream sports media and broadcasting, along with strategic partnerships between sports leagues, teams, and betting operators, has contributed to heightened visibilityand engagement among audiences.

This synergy between sports and betting has blurred the lines between entertainment and gambling, fostering a symbiotic relationship that benefits both industries. However, the market also faces challenges, including regulatory scrutiny, responsible gambling concerns, and competition from illicit or unregulated operators. Addressing these challenges will be crucial for sustaining the market's growth trajectory and ensuring its long-term viability. In summary, the global sports betting market is poised for continued expansion, driven by regulatory reforms, technological innovation, and evolving consumer behaviors. Strategic partnerships, investment in digital infrastructure, and a focus on responsible gambling practices will be essential for stakeholders to capitalize on emerging opportunities and navigate potential challenges in this dynamic and evolving landscape.

GLOBAL SPORTS BETTING MARKET ANALYSIS, BY PLATFORM

The demand for sports betting on online platforms is primarily driven by the convenience, accessibility, and variety they offer to consumers. Online platforms allow individuals to place bets from the comfort of their own homes or on-the-go through mobile devices, eliminating the need to visit physical betting locations. This convenience factor appeals to a broad audience, including both casual bettors and seasoned enthusiasts. Moreover, online platforms provide a wide range of sports events and betting markets, catering to diverse interests and preferences. Whether it's major international tournaments or niche competitions, online platforms offer an extensive array of betting options, allowing users to wager on their favorite sports, teams, and players with ease. Additionally, the integration of advanced technological features enhances the overall betting experience on online platforms. Live streaming of sports events, real-time updates, interactive interfaces, and personalized recommendations contribute to an immersive and engaging environment for users. Furthermore, online platforms often provide attractive bonuses, promotions, and loyalty programs to incentivize bettors, further driving demand. These incentives, coupled with the convenience and variety offered by online platforms, continue to attract a growing number of users, fueling the expansion of the online sports betting industry.

The demand for sports betting in offline platforms persists despite the rise of online alternatives due to several key drivers. Firstly, for many individuals, particularly older demographics or those less inclined towards technology, offline betting venues offer a familiar and comfortable environment. These brick-and-mortar establishments often provide a sense of community and camaraderie, fostering social interactions among bettors who gather to watch games and place bets together. This social aspect adds a unique dimension to the betting experience, drawing people to offline venues for the sense of belonging and shared excitement. Additionally, some bettors prefer the tactile experience of placing bets in person, interacting with paper tickets or betting slips and engaging with knowledgeable staff members who can provide guidance and assistance. This hands-on approach appeals to those who enjoy the traditional aspect of sports betting and find value in the personal touch offered by offline platforms. Furthermore, offline sports betting venues, such as casinos and sportsbooks, often feature amenities and entertainment options beyond just betting, such as restaurants, bars, live events, and other forms of gaming.

GLOBAL SPORTS BETTING MARKET ANALYSIS, BY BETTING TYPE

The demand for fixed odds wagering sports betting is propelled by several key factors that appeal to a broad spectrum of individuals and contribute to its widespread popularity. Fixed odds betting offers a structured and straightforward approach to sports wagering, where bettors know the potential payout at the time of placing their bets based on the odds set by the bookmaker. One of the primary drivers of demand for fixed odds wagering is the sense of certainty and transparency it provides to bettors. Unlike other forms of betting where payouts fluctuate based on the final outcome, fixed odds betting allows individuals to make informed decisions about their bets, knowing the exact amount they stand to win or lose. This level of predictability appeals to both seasoned bettors who employ strategic approaches and casual enthusiasts seeking simplicity and clarity in their betting experience. Moreover, the proliferation of online betting platforms has significantly expanded the accessibility of fixed odds wagering, enabling individuals to place bets from the comfort of their homes or on the go via mobile devices. The convenience factor plays a crucial role in driving demand, as bettors can engage in sports betting activities seamlessly without the constraints of physical location or time.

The demand for esports betting is propelled by a blend of technological advancements, shifting demographics, the globalization of esports competitions, and the growing mainstream acceptance of competitive gaming as a legitimate form of entertainment and sport. Firstly, technological advancements have played a pivotal role in the rise of esports betting. The proliferation of high-speed internet, streaming platforms like Twitch and YouTube Gaming, and the development of sophisticated esports betting platforms have made it easier for fans to engage with their favorite games and tournaments in real-time, regardless of their physical location.

Exchange betting, a relatively newer form of sports wagering, is gaining traction due to several key factors that differentiate it from traditional sports betting. Firstly, exchange betting offers bettors the opportunity to act as both the punter and the bookmaker, allowing users to bet against each other rather than against the house. This dynamic appeals to individuals seeking greater control, transparency, and often better odds. One of the primary drivers of the demand for exchange betting is the potential for higher odds and better value. Since odds are determined by the market, rather than a fixed bookmaker's margin, bettors can often find more favorable odds on exchange platforms. This attracts savvy bettors who are constantly seeking the best value for their wagers. Additionally, exchange betting provides a platform for more sophisticated betting strategies, such as laying bets (betting against a particular outcome) and trading positions during an event.

The demand for live/in-play betting in sports has surged in recent years due to several key factors that cater to the evolving preferences and behaviors of modern bettors. Live betting offers a dynamic and interactive experience that goes beyond traditional pre-match wagering, allowing individuals to engage with sports events in real-time. This heightened level of engagement is a major driving force behind the increasing popularity of live betting. One of the primary attractions of live betting is the instant gratification it provides. Unlike pre-match betting, where bettors have to wait for the outcome of an entire game or event, live betting allows them to place bets and see results unfold almost instantly. This instant feedback loop enhances the excitement and adrenaline rush associated with sports betting, making it more appealing to a broader audience. Moreover, live betting taps into the desire for enhanced interactivity and control. Bettors can assess the flow of the game, evaluate player performance, and make informed decisions based on real-time data and analysis. This level of involvement empowers bettors and adds an element of skill to the betting process, as they can leverage their knowledge and intuition to capitalize on changing game dynamics. The advancement of technology has also played a crucial role in driving the demand for live betting.

The demand for various forms of sports betting, including spread betting, parlay betting, and futures betting, is driven by several factors that cater to different preferences and motivations among bettors. Spread betting, which involves wagering on the outcome of an event based on a point spread, appeals to bettors seeking dynamic and engaging betting experiences. Unlike traditional fixed-odds betting, spread betting offers a more interactive approach, as the potential winnings or losses are determined by how accurate the prediction is relative to the spread. This level of engagement and the potential for higher returns attract bettors who enjoy the challenge of analyzing matchups and predicting outcomes with precision. Parlay betting, also known as accumulator betting, allows bettors to combine multiple selections into a single wager, with the potential for significantly higher payouts if all selections are correct. The appeal of parlay betting lies in its potential for exponential returns, as even small initial stakes can yield substantial winnings when multiple selections come through. This format appeals to bettors looking for excitement and the possibility of big wins, as well as those who enjoy strategizing and combining different bets to maximize their potential returns.

GLOBAL SPORTS BETTING MARKET ANALYSIS, BY SPORTS TYPE

The demand for sports betting on football, also known as soccer in some regions, is propelled by a myriad of factors that converge to create a perfect storm of interest and engagement. Firstly, football enjoys unparalleled popularity as the world's most-watched and participated-in sport, boasting a global fan base that transcends geographical, cultural, and socioeconomic boundaries. This widespread appeal provides a vast audience for sports betting operators to target, tapping into the passion and fervor of football enthusiasts worldwide. Moreover, the structure of football, with its numerous leagues, tournaments, and matches taking place throughout the year, offers a continuous stream of betting opportunities, ensuring that fans always have something to wager on. From high-profile events like the FIFA World Cup and UEFA Champions League to domestic leagues such as the English Premier League, La Liga, Serie A, and Bundesliga, football provides a diverse range of competitions for bettors to engage with, catering to different preferences and interests. Additionally, the advent of digital technologies and online betting platforms has revolutionized the way people engage with football betting, making it more convenient, accessible, and interactive than ever before. Mobile betting apps allow fans to place bets on football matches from the palm of their hand, providing real-time updates, odds, and betting options at their fingertips. This accessibility has democratized the betting experience, empowering individuals to participate in football betting regardless of their location or
background.

The demand for sports betting on horse racing is propelled by a unique blend of tradition, excitement, and the allure of potential profits. Firstly, horse racing holds a storied place in the history and culture of many societies, with a tradition that stretches back centuries. This rich heritage adds a layer of nostalgia and cultural significance to the sport, attracting both seasoned enthusiasts and newcomers alike. Secondly, the inherent excitement of horse racing, with its combination of speed, strategy, and unpredictability, provides a thrilling spectacle for spectators. The adrenaline rush experienced while watching these majestic animals thunder down the track is unparalleled, making horse racing a compelling sport for betting. Moreover, the accessibility of horse racing as a betting option plays a significant role in driving demand. Unlike some other sports, horse racing is widely available at various racetracks around the world, as well as through online platforms and off track betting sites. This accessibility ensures that enthusiasts can engage with the sport and place bets conveniently, regardless of their location.

The demand for sports betting on basketball is propelled by several key factors that intersect to create a compelling appeal for enthusiasts and bettors alike. Firstly, basketball's global popularity and the NBA's status as one of the most prestigious basketball leagues in the world significantly contribute to the demand. The NBA's widespread fan base, spanning continents and cultures, ensures a broad audience for basketball betting. Secondly, the fast-paced nature of basketball lends itself well to betting, with its high-scoring games, frequent lead changes, and dramatic finishes providing ample opportunities for bettors to engage with the action. The dynamic nature of the sport keeps bettors on the edge of their seats, fostering excitement and anticipation throughout the game. Moreover, the advent of advanced statistical analysis and data-driven insights has revolutionized basketball betting, empowering bettors with a wealth of information and tools to inform their decisions. From player performance metrics to team statistics and trends, the availability of data enhances the depth of analysis and the accuracy of predictions, attracting both casual fans and serious bettors alike. Additionally, the rise of online betting platforms and mobile apps has made basketball betting more accessible and convenient than ever before.

The demand for sports betting on baseball is fueled by a multitude of factors that encompass both the sport's inherent characteristics and broader societal trends. Baseball, often hailed as America's pastime, enjoys a rich history and a passionate fan base, making it a prime candidate for sports betting. The sport's lengthy season, consisting of 162 games for each team, provides ample opportunities for betting enthusiasts to engage throughout the year, sustaining interest and driving demand. One of the key drivers behind the demand for baseball betting is its strategic and statistical nature. Baseball offers a wealth of statistics and data, from batting averages to pitching ERAs, which appeal to analytical bettors who enjoy delving into the intricacies of the game. This analytical aspect of baseball lends itself well to various betting markets, such as run lines, over/unders, and player prop bets, allowing bettors to leverage their knowledge and insights for potential profit.

The increasing demand for sports betting on cricket is fueled by a multitude of factors that intersect to create a thriving market for enthusiasts worldwide. Cricket, being one of the most popular sports globally, particularly in regions like South Asia, the United Kingdom, Australia, and the Caribbean, enjoys a massive fan base, which naturally translates into a significant betting audience. One of the primary drivers is the emotional attachment and passion that fans have for cricket. The sport holds a revered status in many cultures, with matches often serving as communal events that bring people together. Betting on cricket not only amplifies the excitement of watching the game but also fosters a sense of participation and involvement, as fans root for their favorite teams and players while having a stake in the outcome. Furthermore, the proliferation of digital technologies and the internet has revolutionized the betting industry, making it easier for fans to engage in cricket betting from the comfort of their homes or on the go through mobile apps and online platforms. This increased accessibility has broadened the reach of cricket betting, attracting new audiences and driving demand. Moreover, the expansion of cricket leagues and tournaments around the world has provided bettors with a diverse array of betting options throughout the year.

The demand for sports betting on hockey is influenced by several key factors that cater to the interests and preferences of fans and bettors alike. Firstly, hockey's fast-paced nature and physicality make it an exhilarating sport to watch and engage with, which naturally translates into heightened interest in betting on its outcomes. The dynamic and unpredictable nature of hockey games, with momentum shifting rapidly and goals being scored in quick succession, adds an element of excitement and uncertainty that appeals to bettors seeking thrilling experiences. Moreover, the global popularity of hockey, particularly in regions like North America, Europe, and Russia, ensures a large and passionate fan base that actively participates in sports betting. The deep-rooted traditions and cultural significance of hockey in these regions contribute to a strong demand for betting opportunities, as fans are eager to demonstrate their support for their favorite teams and players through wagering.

The demand for sports betting on tennis, boxing, and rugby is fueled by a combination of factors unique to each sport, as well as overarching trends in the sports betting industry. In tennis, the individual nature of the sport, with high-profile tournaments such as the Grand Slam events, creates a captivating environment for betting enthusiasts. The dynamic nature of tennis matches, characterized by intense rallies and momentum shifts, offers ample opportunities for bettors to engage and speculate on outcomes, making it a popular choice among sports bettors. Similarly, boxing's appeal lies in its tradition of iconic matchups and rivalries, often accompanied by high stakes and dramatic narratives. The inherent unpredictability of boxing matches, where a single punch can change the course of a fight, adds to the excitement for both casual viewers and seasoned bettors. Furthermore, the global nature of boxing, with fighters hailing from diverse backgrounds and competing in various weight classes, ensures a broad fan base and sustained interest in betting markets. Rugby, with its physicality and strategic gameplay, attracts a dedicated following worldwide, driving demand for sports betting on rugby events. The popularity of international tournaments such as the Rugby World Cup and domestic leagues like the English Premiership and Super Rugby provides a steady stream of betting opportunities throughout the year.

GLOBAL SPORTS BETTING MARKET EVOLUTION

The evolution of the sports betting market is marked by significant shifts in technology, regulation, and consumer behavior, shaping it into the dynamic industry it is today. Historically, sports betting has deep roots, with origins dating back to ancient civilizations engaging in rudimentary forms of wagering on sporting events. However, it is in recent decades that the market has undergone substantial transformation. The advent of the internet revolutionized sports betting, enabling the development of online platforms that offered convenience, accessibility, and a wider range of betting options. This shift from traditional brick-and-mortar establishments to digital platforms expanded the market's reach and attracted a new demographic of bettors. Furthermore, regulatory changes played a pivotal role in shaping the evolution of the sports betting market. The repeal of the Professional and Amateur Sports Protection Act (PASPA) in the United States in 2018 marked a watershed moment, opening the door for states to legalize and regulate sports betting, thereby fueling unprecedented growth and investment in the industry.

Technological innovations, such as live betting and mobile applications, have also driven the evolution of sports betting, providing bettors with real-time access to betting markets and enhancing the overall betting experience. The integration of data analytics and artificial intelligence has further refined betting algorithms and personalized offerings, catering to individual preferences and increasing engagement. Moreover, the convergence of sports and media has blurred the lines between entertainment and gambling, with sports leagues and media outlets partnering with betting operators to capitalize on this synergy. This integration has amplified the visibility of betting markets and created new revenue streams for both industries. Looking ahead, the sports betting market is poised for continued evolution, driven by advancements in technology, changing regulatory landscapes, and shifting consumer expectations. As the market matures, stakeholders will need to navigate regulatory complexities, innovate to meet evolving consumer demands, and prioritize responsible gambling practices to ensure sustainable growth and long-term success.

SPORTS BETTING MARKET DRIVERS
INCREASING LEGALIZATION AND REGULATION OF SPORTS BETTING

The legalization and regulation of sports betting represent one of the primary drivers propelling the global sports betting market forward. Historically, sports betting operated within a legal gray area in many jurisdictions, with regulations varying significantly from region to region. However, over the past decade, there has been a notable shift towards legalization and regulation in several key markets, particularly in the United States and parts of Europe. In the United States, the repeal of the Professional and Amateur Sports Protection Act (PASPA) in 2018 by the Supreme Court marked a watershed moment for the industry. This decision effectively opened the floodgates for states to legalize and regulate sports betting within their borders, overturning decades of prohibition. As a result, a growing number of states have moved to legalize sports betting, creating a patchwork of regulations across the country. Similarly, in Europe, there has been a trend towards greater liberalization of sports betting markets. Many European countries have enacted legislation to regulate online sports betting, aiming to create a safer and more transparent environment for consumers while also generating tax revenue for governments.

INTEGRATION OF SPORTS BETTING INTO MAINSTREAM SPORTS MEDIA

Integration with sports media represents a significant driver of growth in the global sports betting market. The intertwining of sports betting with mainstream sports media and broadcasting has reshaped the way audiences engage with sports, leading to heightened visibility, increased engagement, and ultimately driving demand for sports betting. One key aspect of this integration is the strategic partnerships forged between sports leagues, teams, and betting operators. These partnerships often involve sponsorship deals, advertising agreements, and collaboration on content creation. For example, sports betting companies may sponsor major sporting events, teams, or individual athletes, leading to increased brand exposure and recognition among fans. Likewise, sports leagues and teams may collaborate with betting operators to develop co-branded content, such as betting previews, analysis, and odds updates, which are distributed through various media channels. The integration of sports betting into mainstream sports media has also led to the emergence of new revenue streams for both parties.

SPORTS BETTING MARKET TRENDS
DIGITAL TRANSFORMATION AND MOBILE BETTING

The digital transformation of the sports betting industry, coupled with the rise of mobile betting, represents a significant trend that has reshaped the landscape of the global market. As smartphone adoption rates soar and internet accessibility expands, consumers are increasingly drawn to the convenience and accessibility offered by online and mobile platforms. Mobile betting apps have become indispensable tools for sports bettors, providing them with instant access to betting markets, live updates, and a wide range of betting options, including in-play or live betting. These apps offer a user-friendly interface optimized for mobile devices, allowing bettors to place wagers anytime, anywhere, with just a few taps on their smartphones. The allure of mobile betting lies in its convenience and flexibility. With mobile apps, bettors no longer need to visit physical betting shops or be tied to their desktop computers to place bets. Instead, they can wager on their favorite sports events while on the go, whether they're at home, at work, or even at the stadium watching the game live.

SPORTS MEDIA AND ENTERTAINMENT

The integration of sports betting with mainstream sports media and entertainment is a transformative trend reshaping the global sports betting industry. This trend has emerged as a result of strategic partnerships between sports leagues, broadcasters, media companies, and betting operators, aiming to leverage the symbiotic relationship between sports and gambling. Sports leagues and teams have recognized the potential benefits of aligning with betting operators to enhance fan engagement and drive revenue growth. By entering into sponsorship deals and partnerships with betting companies, sports entities gain access to additional sources of revenue while increasing their visibility and brand exposure. These collaborations often involve prominent placement of betting brands in stadiums, on team jerseys, and in advertising campaigns, further integrating sports and betting into the public consciousness. Broadcasters and media companies have also embraced the integration of sports betting into their content offerings. By incorporating betting odds, analysis, and promotions into sports broadcasts and digital platforms, media outlets enhance the viewing experience for audiences while capitalizing on the growing interest in sports betting.

GLOBAL SPORTS BETTING MARKET SEGMENTATION
Sports Betting Market By Platform

  • Online
  • Offline

Sports Betting Market By Betting Type

  • Fixed Odds Wagering
  • ESports Betting
  • Exchange Betting
  • Live/in-Play Betting
  • Others

Sports Betting Market By Sports Type

  • Football
  • Horse Racing
  • Basketball
  • Baseball
  • Cricket
  • Hockey
  • Others

Sports Betting Market, By Company

  • Bet365
  • Flutter Entertainment plc
  • IGT
  • Entain Plc
  • Churchill Downs Incorporated
  • (CDI)
  • William Hill PLC
  • 888 Holdings Plc
  • Kindred Group plc
  • Betsson AB
  • Rivalry Ltd

North America
  • US
  • Canada
Europe
  • Germany
  • U.K.
  • Italy
  • Spain
  • Sweden
  • Netherland
  • Turkey
  • Switzerland
  • Belgium
  • Rest of Europe
Latin America
  • Mexico
  • Colombia
  • Brazil
  • Argentina
  • Peru
  • Rest of South America
Middle East and Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest Of MEA



TABLE OF CONTENTS

1 INTRODUCTION...............................................................................................28
1.1 MARKET DEFINITION ........................................................................................ 28
1.2 MARKET SEGMENTATION................................................................................. 29
1.3 RESEARCH TIMELINES....................................................................................... 29

2 RESEARCH METHODOLOGY.............................................................................30
2.1 STUDY OBJECTIVE AND ASSUMPTIONS............................................................. 30
2.2 DATA MINING ................................................................................................... 32
2.3 SECONDARY RESEARCH..................................................................................... 32
2.4 PRIMARY RESEARCH.......................................................................................... 32
2.5 SUBJECT MATTER EXPERT ADVICE..................................................................... 33
2.6 QUALITY CHECK ................................................................................................ 33
2.7 FINAL REVIEW ................................................................................................... 33
2.8 DATA TRIANGULATION....................................................................................... 33
2.9 BOTTOM-UP APPROACH ................................................................................... 35
2.10 TOP-DOWN APPROACH................................................................................... 35
2.11 RESEARCH FLOW.............................................................................................. 36

3 MARKET ANALYSIS, BY PLATFORM............................................................................................37
3.1 OVERVIEW..................................................................................................................................... 37
3.2 GLOBAL SPORTS BETTING MARKET: REVENUE ANALYSIS, BY PLATFORM (USD BILLION) ............ 38
3.1 ONLINE.......................................................................................................................................... 39
3.2 OFFLINE......................................................................................................................................... 40

4 MARKET ANALYSIS, BY BETTING TYPE...................................................41
4.1 OVERVIEW..............................................................................................41
4.2 GLOBAL SPORTS BETTING MARKET: REVENUE ANALYSIS, BY BETTING TYPE (USD BILLION) ...42
4.3 FIXED ODDS WAGERING............................................................................................................44
4.4 ESPORTS BETTING.....................................................................................................................45
4.5 EXCHANGE BETTING .................................................................................................................46
4.6 LIVE/IN-PLAY BETTING...............................................................................................................47
4.7 OTHERS......................................................................................................................................48

5 MARKET ANALYSIS, BY SPORTS TYPE .....................................................49
5.1 OVERVIEW.......................................................................................................................... 49
5.2 GLOBAL SPORTS BETTING MARKET: REVENUE ANALYSIS, BY SPORTS TYPE (USD BILLION) .......... 50
5.3 FOOTBALL .......................................................................................................................... 52
5.4 HORSE RACING ................................................................................................................... 53
5.5 BASKETBALL ....................................................................................................................... 54
5.6 BASEBALL............................................................................................................................ 55
5.7 CRICKET.............................................................................................................................. 56
5.8 HOCKEY............................................................................................................................... 57
5.9 OTHERS............................................................................................................................... 58

6 EXECUTIVE SUMMARY ............................................................................................................59
6.1 GLOBAL SPORTS BETTING MARKET OVERVIEW ......................................................................... 59
6.2 GLOBAL SPORTS BETTING MARKET ESTIMATES AND FORECAST (USD MILLION), 2020-2031........... 60
6.3 GLOBAL SPORTS BETTING MARKET ECOLOGY MAPPING (% SHARE IN 2023) ................................ 61
6.4 GLOBAL SPORTS BETTING MARKET ATTRACTIVENESS ANALYSIS, BY REGION ............................... 62
6.5 GLOBAL SPORTS BETTING MARKET ATTRACTIVENESS ANALYSIS, BY PLATFORM............................ 64

6.6 GLOBAL SPORTS BETTING MARKET ATTRACTIVENESS ANALYSIS, BY SPORTS TYPE ................... 65
6.7 GLOBAL SPORTS BETTING MARKET ATTRACTIVENESS ANALYSIS, BY BETTING TYPE................... 66
6.8 GLOBAL SPORTS BETTING MARKET GEOGRAPHICAL ANALYSIS (CAGR %) ................................ 67
6.9 GLOBAL SPORTS BETTING MARKET, BY PLATFORM (USD MILLION) ......................................... 68
6.10 GLOBAL SPORTS BETTING MARKET, BY BETTING TYPE (USD MILLION) .................................. 69
6.11 GLOBAL SPORTS BETTING MARKET, BY SPORTS TYPE (USD MILLION) ................................... 70
6.12 FUTURE MARKET OPPORTUNITIES ..................................................................................... 71

7 MARKET OUTLOOK.........................................................................................72
7.1 GLOBAL SPORTS BETTING MARKET EVOLUTION .............................................. 72
7.2 GLOBAL SPORTS BETTING MARKET OUTLOOK ................................................. 73

7.3 MARKET DRIVERS.................................................................................................... 74

7.3.1 INCREASING LEGALIZATION AND REGULATION OF SPORTS BETTING............................. 74
7.3.2 INTEGRATION OF SPORTS BETTING INTO MAINSTREAM SPORTS MEDIA) ....................... 75

7.4 MARKET RESTRAINTS ......................................................................................... 76
7.4.1 REGULATORY CHALLENGES.................................................................................. 76
7.5 MARKET TRENDS .................................................................................................. 77
7.5.1 DIGITAL TRANSFORMATION AND MOBILE BETTING ................................................ 77
7.5.2 SPORTS MEDIA AND ENTERTAINMENT .................................................................. 78

7.6 MARKET OPPORTUNITY ...................................................................................... 79
7.6.1 TECHNOLOGICAL ADVANCEMENTS......................................................................... 79

7.7 PORTER’S FIVE FORCES ANALYSIS ..................................................................... 80
7.7.1 THREAT OF NEW ENTRANTS ................................................................................ 80
7.7.2 THREAT OF SUBSTITUTES ................................................................................... 80
7.7.3 BARGAINING POWER OF SUPPLIERS ..................................................................... 80
7.7.4 BARGAINING POWER OF BUYERS ......................................................................... 81
7.7.5 INTENSITY OF COMPETITIVE RIVALRY.................................................................... 81

7.8 PESTEL ANALYSIS................................................................................................. 82
7.8.1 POLITICAL......................................................................................................... 82
7.8.2 ECONOMICAL..................................................................................................... 82
7.8.3 SOCIAL............................................................................................................. 83
7.8.4 TECHNOLOGICAL ............................................................................................... 83
7.8.5 ENVIRONMENTAL................................................................................................ 84
7.8.6 LEGAL............................................................................................................... 84

7.9 SWOT ANALYSIS .................................................................................................. 85
7.9.1 STRENGTH ........................................................................................................ 85
7.9.2 WEAKNESS ....................................................................................................... 85
7.9.3 OPPORTUNITY ................................................................................................... 86
7.9.4 THREATS .......................................................................................................... 86

7.10 COVID-19 IMPACT ANALYSIS.................................................................... 87

8 MARKET, BY GEOGRAPHY..................................................................................88

8.1 OVERVIEW...................................................................................................... 88
8.2 NORTH AMERICA ............................................................................................ 90
8.2.1 NORTH AMERICA MARKET SNAPSHOT.............................................................. 90
8.2.2 U.S............................................................................................................. 95
8.2.3 CANADA...................................................................................................... 99
8.2.4 MEXICO ..................................................................................................... 103

8.3 EUROPE............................................................................................................. 107
8.3.1 EUROPE MARKET SNAPSHOT ............................................................................. 107
8.3.2 GERMANY........................................................................................................ 112
8.3.3 U.K. ............................................................................................................... 116
8.3.4 FRANCE .......................................................................................................... 119
8.3.5 ITALY ............................................................................................................. 123
8.3.6 SPAIN............................................................................................................. 127
8.3.7 AUSTRIA......................................................................................................... 131
8.3.8 RUSSIA........................................................................................................... 135
8.3.9 BELGIUM......................................................................................................... 139
8.3.10 SWITZERLAND............................................................................................... 143
8.3.11 REST OF EUROPE............................................................................................ 147

8.4 ASIA PACIFIC .................................................................................................. 151
8.4.1 ASIA PACIFIC MARKET SNAPSHOT ................................................................... 151
8.4.2 CHINA .......................................................................................................... 156
8.4.3 AUSTRALIA.................................................................................................... 160
8.4.4 SOUTH KOREA .............................................................................................. 164
8.4.5 JAPAN.......................................................................................................... 168
8.4.6 INDIA.......................................................................................................... 172
8.4.7 SINGAPORE.................................................................................................. 176
8.4.8 INDONESIA .................................................................................................. 180
8.4.9 THAILAND.................................................................................................... 184
8.4.10 PHILIPPINES............................................................................................... 188
8.4.11 VIETNAM.................................................................................................... 192
8.4.12 REST OF ASIA PACIFIC................................................................................. 196

8.5 LATIN AMERICA ............................................................................................ 200
8.5.1 LATIN AMERICA MARKET SNAPSHOT ............................................................. 200

8.5.2 BRAZIL...................................................................................................... 205
8.5.3 ARGENTINA................................................................................................ 209
8.5.4 REST OF LATIN AMERICA.............................................................................. 213

8.6 MIDDLE EAST AND AFRICA............................................................................. 217
8.6.1 MIDDLE EAST AND AFRICA MARKET SNAPSHOT............................................. 217
8.6.2 UAE......................................................................................................... 223
8.6.3 SAUDI ARABIA.......................................................................................... 227
8.6.4 SOUTH AFRICA ......................................................................................... 231
8.6.5 ISRAEL..................................................................................................... 235
8.6.6 REST OF MIDDLE EAST AND AFRICA............................................................. 239

9 COMPETITIVE LANDSCAPES...............................................................................243

9.1 OVERVIEW................................................................................................... 243

9.2 COMPETITIVE SCENARIO............................................................................... 243

9.3 COMPANY MARKET RANKING ANALYSIS .......................................................... 244

9.3.1 ACQUISITIONS/MERGERS .......................................................................... 245

9.3.2 PARTNERSHIPS/EXPANSIONS ..................................................................... 245

10 COMPANY PROFILES.....................................................................................247

10.1 888 HOLDINGS PLC.................................................................................. 247
10.1.1 COMPANY OVERVIEW............................................................................. 247
10.1.2 COMPANY INSIGHTS.............................................................................. 247
10.1.3 PRODUCT BENCHMARKING..................................................................... 248
10.1.4 KEY STRATEGIC OVERVIEW.................................................................... 249
10.1.5 BUSINESS STRATEGIC OVERVIEW .......................................................... 249
10.1.6 SWOT ANALYSIS .................................................................................. 250

10.2 BET365.................................................................................................. 251
10.2.1 COMPANY OVERVIEW............................................................................ 251
10.2.2 COMPANY INSIGHTS.............................................................................. 251
10.2.3 PRODUCT BENCHMARKING..................................................................... 252
10.2.4 KEY STRATEGIC OVERVIEW.................................................................... 252
10.2.5 BUSINESS STRATEGIC OVERVIEW .......................................................... 252
10.2.6 SWOT ANALYSIS .................................................................................. 253

10.3 BETSSON AB........................................................................................... 254
10.3.1 COMPANY OVERVIEW............................................................................ 254
10.3.2 COMPANY INSIGHTS............................................................................. 254
10.3.3 PRODUCT BENCHMARKING.................................................................... 255
10.3.4 KEY STRATEGIC OVERVIEW................................................................... 256
10.3.5 BUSINESS STRATEGIC OVERVIEW ......................................................... 256
10.3.6 SWOT ANALYSIS ................................................................................. 256

10.4 CHURCHILL DOWNS INCORPORATED......................................................... 257
10.4.1 COMPANY OVERVIEW............................................................................ 257
10.4.2 COMPANY INSIGHTS............................................................................. 257
10.4.3 PRODUCT BENCHMARKING.................................................................... 258
10.4.4 BUSINESS STRATEGIC OVERVIEW ......................................................... 258
10.4.5 SWOT ANALYSIS ................................................................................. 259

10.5 ENTAIN PLC............................................................................................ 260

10.5.1 COMPANY OVERVIEW............................................................................ 260
10.5.2 COMPANY INSIGHTS............................................................................. 260
10.5.3 PRODUCT BENCHMARKING.................................................................... 261
10.5.4 KEY STRATEGIC OVERVIEW................................................................... 261
10.5.5 BUSINESS STRATEGIC OVERVIEW ......................................................... 261
10.5.6 SWOT ANALYSIS ................................................................................. 262

10.6 FLUTTER ENTERTAINMENT PLC................................................................. 263
10.6.1 COMPANY OVERVIEW........................................................................... 263
10.6.2 COMPANY INSIGHTS............................................................................ 263
10.6.3 PRODUCT BENCHMARKING................................................................... 264
10.6.4 KEY STRATEGIC OVERVIEW.................................................................. 264
10.6.5 BUSINESS STRATEGIC OVERVIEW ........................................................ 265
10.6.6 SWOT ANALYSIS ................................................................................ 265

10.7 IGT................................................................................................................................. 266
10.7.1 COMPANY OVERVIEW.......................................................................................... 266
10.7.2 COMPANY INSIGHTS............................................................................................. 266
10.7.3 PRODUCT BENCHMARKING................................................................................ 267
10.7.4 KEY STRATEGIC OVERVIEW............................................................................... 267
10.7.5 BUSINESS STRATEGIC OVERVIEW .................................................................... 267
10.7.6 SWOT ANALYSIS .................................................................................................... 268

10.8 KINDRED GROUP PLC ...................................................................................................... 269
10.8.1 COMPANY OVERVIEW.......................................................................................... 269
10.8.2 COMPANY INSIGHTS............................................................................................. 269
10.8.3 PRODUCT BENCHMARKING................................................................................ 270
10.8.4 BUSINESS STRATEGIC OVERVIEW .................................................................... 270
10.8.5 SWOT ANALYSIS .................................................................................................... 271

10.9 SPORTECH RACING, LLC ................................................................................................ 272
10.9.1 COMPANY OVERVIEW.......................................................................................... 272
10.9.2 COMPANY INSIGHTS............................................................................................. 272
10.9.3 PRODUCT BENCHMARKING................................................................................ 273
10.9.4 BUSINESS STRATEGIC OVERVIEW .................................................................... 273
10.9.5 SWOT ANALYSIS .................................................................................................... 273

10.10 WILLIAM HILL PLC .......................................................................................................... 274
10.10.1 COMPANY OVERVIEW.......................................................................................... 274
10.10.2 COMPANY INSIGHTS............................................................................................. 274
10.10.3 PRODUCT BENCHMARKING................................................................................ 275
10.10.4 BUSINESS STRATEGIC OVERVIEW .................................................................... 275

10.10.5 SWOT ANALYSIS .................................................................................................... 276

10.11 FANUP INC............................................................................................................................ 277
10.11.1 COMPANY OVERVIEW.......................................................................................... 277
10.11.2 COMPANY INSIGHTS............................................................................................. 277
10.11.3 PRODUCT BENCHMARKING................................................................................ 278
10.11.4 BUSINESS STRATEGIC OVERVIEW .................................................................... 278
10.11.5 SWOT ANALYSIS .................................................................................................... 279

10.12 RIVALRY LTD...................................................................................................................... 280
10.12.1 COMPANY OVERVIEW.......................................................................................... 280
10.12.2 COMPANY INSIGHTS............................................................................................. 280
10.12.3 PRODUCT BENCHMARKING................................................................................ 281
10.12.4 BUSINESS STRATEGIC OVERVIEW .................................................................... 281
10.12.5 SWOT ANALYSIS .................................................................................................... 281

10.13 EVERYMATRIX................................................................................................................... 282
10.13.1 COMPANY OVERVIEW.......................................................................................... 282
10.13.2 COMPANY INSIGHTS............................................................................................. 282
10.13.3 PRODUCT BENCHMARKING................................................................................ 283
10.13.4 BUSINESS STRATEGIC OVERVIEW .................................................................... 283
10.13.5 SWOT ANALYSIS .................................................................................................... 284

LIST OF TABLES

TABLE 1 GLOBAL SPORTS BETTING MARKET OVERVIEW 2
TABLE 2 GLOBAL SPORTS BETTING MARKET, BY COMPANY RANKING 3
TABLE 3 GLOBAL SPORTS BETTING MARKET SEGMENTATION 4
TABLE 4 GLOBAL SPORTS BETTING MARKET SEGMENTATION, BY REGION 5
TABLE 5 SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 39
TABLE 6 SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 39
TABLE 7 GLOBAL SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 43
TABLE 8 GLOBAL SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 43
TABLE 9 GLOBAL SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 51
TABLE 10 GLOBAL SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 51
TABLE 11 GLOBAL SPORTS BETTING MARKET, BY GEOGRAPHY, 2020-2025 (USD MILLION) 89
TABLE 12 GLOBAL SPORTS BETTING MARKET, BY GEOGRAPHY, 2026-2031 (USD MILLION) 89
TABLE 13 NORTH AMERICA SPORTS BETTING MARKET, BY COUNTRY, 2020-2025 (USD MILLION) 92
TABLE 14 NORTH AMERICA SPORTS BETTING MARKET, BY COUNTRY, 2026-2031 (USD MILLION) 92
TABLE 15 NORTH AMERICA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 92
TABLE 16 NORTH AMERICA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USDMILLION) 93

TABLE 17 NORTH AMERICA SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 93

TABLE 18 NORTH AMERICA SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 93
TABLE 19 NORTH AMERICA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 94
TABLE 20 NORTH AMERICA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 94
TABLE 21 U.S SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 96
TABLE 22 U.S SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 96

TABLE 23 U.S SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 96
TABLE 24 U.S SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 97
TABLE 25 U.S SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 97
TABLE 26 U.S SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 98
TABLE 27 CANADA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 100
TABLE 28 CANADA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 100
TABLE 29 CANADA SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 100
TABLE 30 CANADA SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 101
TABLE 31 CANADA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 101
TABLE 32 CANADA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 102
TABLE 33 MEXICO SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 104
TABLE 34 MEXICO SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 104
TABLE 35 MEXICO SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 104
TABLE 36 MEXICO SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 105
TABLE 37 MEXICO SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 105
TABLE 38 MEXICO SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 106
TABLE 39 EUROPE SPORTS BETTING MARKET, BY GEOGRAPHY, 2020-2035 (USD MILLION) 108

TABLE 40 EUROPE SPORTS BETTING MARKET, BY GEOGRAPHY, 2026-2031 (USD MILLION) 109
TABLE 41 EUROPE SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 109
TABLE 42 EUROPE SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 109
TABLE 43 EUROPE SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 110
TABLE 44 EUROPE SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 110
TABLE 45 EUROPE SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 111
TABLE 46 EUROPE SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 111

TABLE 47 GERMANY SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 113
TABLE 48 GERMANY SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 113
TABLE 49 GERMANY SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 113
TABLE 50 GERMANY SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 114
TABLE 51 GERMANY SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 114
TABLE 52 GERMANY SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 115
TABLE 53 U.K SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 117
TABLE 54 U.K SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 117
TABLE 55 U.K SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 117
TABLE 56 U.K SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 118
TABLE 57 U.K SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 118
TABLE 58 U.K SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 118
TABLE 59 FRANCE SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 120
TABLE 60 FRANCE SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 120
TABLE 61 FRANCE SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 120
TABLE 62 FRANCE SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 121
TABLE 63 FRANCE SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 121
TABLE 64 FRANCE SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 122

TABLE 65 ITALY SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 124
TABLE 66 ITALY SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 124
TABLE 67 ITALY SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 124
TABLE 68 ITALY SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 125
TABLE 69 ITALY SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 125
TABLE 70 ITALY SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 126
TABLE 71 SPAIN SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 128
TABLE 72 SPAIN SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 128
TABLE 73 SPAIN SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 128
TABLE 74 SPAIN SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 129

TABLE 75 SPAIN SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 129
TABLE 76 SPAIN SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 130
TABLE 77 AUSTRIA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 132
TABLE 78 AUSTRIA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 132
TABLE 79 AUSTRIA SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 132
TABLE 80 AUSTRIA SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 133
TABLE 81 AUSTRIA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 133
TABLE 82 AUSTRIA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 134
TABLE 83 RUSSIA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 136
TABLE 84 RUSSIA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 136
TABLE 85 RUSSIA SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 136
TABLE 86 RUSSIA SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 137
TABLE 87 RUSSIA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 137
TABLE 88 RUSSIA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 138
TABLE 89 BELGIUM SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 140
TABLE 90 BELGIUM SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 140
TABLE 91 BELGIUM SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 140

TABLE 92 BELGIUM SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 141
TABLE 93 BELGIUM SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 141
TABLE 94 BELGIUM SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 142
TABLE 95 SWITZERLAND SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 144
TABLE 96 SWITZERLAND SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 144
TABLE 97 SWITZERLAND SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 144

TABLE 98 SWITZERLAND SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 145
TABLE 99 SWITZERLAND SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 145
TABLE 100 SWITZERLAND SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 146
TABLE 101 REST OF EUROPE SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 148
TABLE 102 REST OF EUROPE SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 148
TABLE 103 REST OF EUROPE SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 148
TABLE 104 REST OF EUROPE SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 149
TABLE 105 REST OF EUROPE SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 149
TABLE 106 REST OF EUROPE SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 150
TABLE 107 ASIA PACIFIC SPORTS BETTING MARKET, BY GEOGRAPHY, 2020-2035 (USD MILLION) 152
TABLE 108 ASIA PACIFIC SPORTS BETTING MARKET, BY GEOGRAPHY, 2026-2031 (USD MILLION) 153
TABLE 109 ASIA PACIFIC SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 153

TABLE 110 ASIA PACIFIC SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 153
TABLE 111 ASIA PACIFIC SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 154
TABLE 112 ASIA PACIFIC SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 154
TABLE 113 ASIA PACIFIC SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 155
TABLE 114 ASIA PACIFIC SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 155
TABLE 115 CHINA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 157
TABLE 116 CHINA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 157
TABLE 117 CHINA SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 157

TABLE 118 CHINA SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 158
TABLE 119 CHINA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 158
TABLE 120 CHINA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 159
TABLE 121 AUSTRALIA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 161
TABLE 122 AUSTRALIA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 161
TABLE 123 AUSTRALIA SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 161
TABLE 124 AUSTRALIA SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 162
TABLE 125 AUSTRALIA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 162
TABLE 126 AUSTRALIA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 163
TABLE 127 SOUTH KOREA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 165
TABLE 128 SOUTH KOREA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 165
TABLE 129 SOUTH KOREA SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 165
TABLE 130 SOUTH KOREA SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 166
TABLE 131 SOUTH KOREA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 166

TABLE 132 SOUTH KOREA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 167
TABLE 133 JAPAN SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 169
TABLE 134 JAPAN SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 169
TABLE 135 JAPAN SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 169
TABLE 136 JAPAN SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 170

TABLE 137 JAPAN SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 170
TABLE 138 JAPAN SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 171
TABLE 139 INDIA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 173
TABLE 140 INDIA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 173
TABLE 141 INDIA SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 173
TABLE 142 INDIA SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 174
TABLE 143 INDIA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 174

TABLE 144 INDIA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 175
TABLE 145 SINGAPORE SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 177
TABLE 146 SINGAPORE SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 177
TABLE 147 SINGAPORE SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 177
TABLE 148 SINGAPORE SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 178
TABLE 149 SINGAPORE SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 178
TABLE 150 SINGAPORE SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 179
TABLE 151 INDONESIA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 181
TABLE 152 INDONESIA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 181
TABLE 153 INDONESIA SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 181
TABLE 154 INDONESIA SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 182
TABLE 155 INDONESIA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 182
TABLE 156 INDONESIA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 183
TABLE 157 THAILAND SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 185
TABLE 158 THAILAND SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 185
TABLE 159 THAILAND SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 185

TABLE 160 THAILAND SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 186
TABLE 161 THAILAND SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 186
TABLE 162 THAILAND SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 187
TABLE 163 PHILIPPINES SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 189
TABLE 164 PHILIPPINES SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 189
TABLE 165 PHILIPPINES SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 189

TABLE 166 PHILIPPINES SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 190
TABLE 167 PHILIPPINES SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 190
TABLE 168 PHILIPPINES SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 191
TABLE 169 VIETNAM SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 193
TABLE 170 VIETNAM SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 193
TABLE 171 VIETNAM SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 193
TABLE 172 VIETNAM SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 194
TABLE 173 VIETNAM SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 194
TABLE 174 VIETNAM SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 195
TABLE 175 REST OF ASIA PACIFIC SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 197
TABLE 176 REST OF ASIA PACIFIC SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 197
TABLE 177 REST OF ASIA PACIFIC SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 197
TABLE 178 REST OF ASIA PACIFIC SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 198
TABLE 179 REST OF ASIA PACIFIC SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 198
TABLE 180 REST OF ASIA PACIFIC SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 199

TABLE 181 LATIN AMERICA SPORTS BETTING MARKET, BY COUNTRY, 2020-2025 (USD MILLION) 202
TABLE 182 LATIN AMERICA SPORTS BETTING MARKET, BY COUNTRY, 2026-2031 (USD MILLION) 202
TABLE 183 LATIN AMERICA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 202
TABLE 184 LATIN AMERICA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 203

TABLE 185 LATIN AMERICA SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 203

TABLE 186 LATIN AMERICA SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 203
TABLE 187 LATIN AMERICA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 204
TABLE 188 LATIN AMERICA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 204
TABLE 189 BRAZIL SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 206
TABLE 190 BRAZIL SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 206
TABLE 191 BRAZIL SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 206
TABLE 192 BRAZIL SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 207
TABLE 193 BRAZIL SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 207
TABLE 194 BRAZIL SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 208
TABLE 195 ARGENTINA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 210
TABLE 196 ARGENTINA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 210
TABLE 197 ARGENTINA SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 210
TABLE 198 ARGENTINA SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 211
TABLE 199 ARGENTINA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 211
TABLE 200 ARGENTINA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 212
TABLE 201 REST OF LATIN AMERICA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 214
TABLE 202 REST OF LATIN AMERICA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 214

TABLE 203 REST OF LATIN AMERICA SPORTS BETTING MARKET, BY BETTING TYPE, 2020- 2025 (USD MILLION) 214
TABLE 204 REST OF LATIN AMERICA SPORTS BETTING MARKET, BY BETTING TYPE, 2026- 2031 (USD MILLION) 215
TABLE 205 REST OF LATIN AMERICA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020- 2025 (USD MILLION) 215
TABLE 206 REST OF LATIN AMERICA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026- 2031 (USD MILLION) 216

TABLE 207 MIDDLE EAST AND AFRICA SPORTS BETTING MARKET, BY COUNTRY, 2020-2025 (USD MILLION) 219
TABLE 208 MIDDLE EAST AND AFRICA SPORTS BETTING MARKET, BY COUNTRY, 2026-2031 (USD MILLION) 219
TABLE 209 MIDDLE EAST AND AFRICA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 220
TABLE 210 MIDDLE EAST AND AFRICA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 220
TABLE 211 MIDDLE EAST AND AFRICA SPORTS BETTING MARKET, BETTING TYPE, 2020- 2025 (USD MILLION) 220
TABLE 212 MIDDLE EAST AND AFRICA SPORTS BETTING MARKET, BETTING TYPE, 2026- 2031 (USD MILLION) 221
TABLE 213 MIDDLE EAST AND AFRICA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020- 2025 (USD MILLION) 221
TABLE 214 MIDDLE EAST AND AFRICA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026- 2031 (USD MILLION) 222
TABLE 215 UAE SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 224
TABLE 216 UAE SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 224
TABLE 217 UAE SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 224
TABLE 218 UAE SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 225
TABLE 219 UAE SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 225
TABLE 220 UAE SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 226
TABLE 221 SAUDI ARABIA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 228
TABLE 222 SAUDI ARABIA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 228
TABLE 223 SAUDI ARABIA SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 228

TABLE 224 SAUDI ARABIA SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 229
TABLE 225 SAUDI ARABIA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 229
TABLE 226 SAUDI ARABIA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 230
TABLE 227 SOUTH AFRICA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 232
TABLE 228 SOUTH AFRICA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 232

TABLE 229 SOUTH AFRICA SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 232
TABLE 230 SOUTH AFRICA SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 233
TABLE 231 SOUTH AFRICA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 233
TABLE 232 SOUTH AFRICA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 234
TABLE 233 ISRAEL SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 236
TABLE 234 ISRAEL SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 236
TABLE 235 ISRAEL SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 236
TABLE 236 ISRAEL SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 237
TABLE 237 ISRAEL SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 237
TABLE 238 ISRAEL SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 238
TABLE 239 REST OF MIDDLE EAST AND AFRICA SPORTS BETTING MARKET, PLATFORM, 2020-2025 (USD MILLION) 240

TABLE 240 REST OF MIDDLE EAST AND AFRICA SPORTS BETTING MARKET, PLATFORM, 2026-2031 (USD MILLION) 240

TABLE 241 REST OF MIDDLE EAST AND AFRICA SPORTS BETTING MARKET, BY BETTING TYPE, 2020-2025 (USD MILLION) 240
TABLE 242 REST OF MIDDLE EAST AND AFRICA SPORTS BETTING MARKET, BY BETTING TYPE, 2026-2031 (USD MILLION) 241
TABLE 243 REST OF MIDDLE EAST AND AFRICA SPORTS BETTING MARKET, BY SPORTS TYPE, 2020-2025 (USD MILLION) 241

TABLE 244 REST OF MIDDLE EAST AND AFRICA SPORTS BETTING MARKET, BY SPORTS TYPE, 2026-2031 (USD MILLION) 242

TABLE 245 COMPANY MARKET RANKING ANALYSIS 244
TABLE 246 COMPANY MARKET SHARE ANALYSIS 244
TABLE 247 ACQUISITIONS/MERGERS 245
TABLE 248 PARTNERSHIP/EXPANSIONS 245
TABLE 249 888 HOLDINGS PLC: COMPANY INSIGHT 247
TABLE 250 888 HOLDINGS PLC: REVENUE INSIGHTS 248
TABLE 251 888 HOLDINGS PLC: PRODUCT BENCHMARKING 248
TABLE 252 BET 365: COMPANY INSIGHT 251

TABLE 253 BET 365: REVENUE INSIGHTS 252
TABLE 254 BET 365: PRODUCT BENCHMARKING 252
TABLE 255 BETSSON AB.: COMPANY INSIGHT 254
TABLE 256 BETSSON AB.: REVENUE INSIGHTS 254
TABLE 257 BETSSON AB.: PRODUCT BENCHMARKING 255
TABLE 258 CHURCHILL DOWNS INCORPORATED: COMPANY INSIGHT 257
TABLE 259 CHURCHILL DOWNS INCORPORATED: REVENUE INSIGHTS 257
TABLE 260 CHURCHILL DOWNS INCORPORATED: PRODUCT BENCHMARKING 258
TABLE 261 ENTAIN PLC: COMPANY INSIGHT 260
TABLE 262 ENTAIN PLC: REVENUE INSIGHTS 261
TABLE 263 ENTAIN PLC: PRODUCT BENCHMARKING 261
TABLE 264 FLUTTER ENTERTAINMENT PLC.: COMPANY INSIGHT 263
TABLE 265 FLUTTER ENTERTAINMENT PLC: REVENUE INSIGHTS 264
TABLE 266 FLUTTER ENTERTAINMENT PLC.: PRODUCT BENCHMARKING 264
TABLE 267 IGT: COMPANY INSIGHT 266
TABLE 268 IGT: REVENUE INSIGHTS 266
TABLE 269 IGT: PRODUCT BENCHMARKING 267
TABLE 270 KINDERGROUP PLC: COMPANY INSIGHT 269
TABLE 271 KINDERGROUP PLC: REVENUE INSIGHTS 270
TABLE 272 KINDERGROUP PLC: PRODUCT BENCHMARKING 270
TABLE 273 SPORTECH RACING, LLC: COMPANY INSIGHT 272
TABLE 274 SPORTECH RACING, LLC: REVENUE INSIGHTS 273
TABLE 275 SPORTECH RACING, LLC: PRODUCT BENCHMARKING 273
TABLE 276 WILLIAM HILL PLC: COMPANY INSIGHT 274
TABLE 277 WILLIAM HILL PLC: REVENUE INSIGHTS 275

TABLE 278 WILLIAM HILL PLC: PRODUCT BENCHMARKING 275
TABLE 279 FANUP INC: COMPANY INSIGHT 277
TABLE 280 FANUP INC: REVENUE INSIGHTS 278
TABLE 281 FANUP INC: PRODUCT BENCHMARKING 278
TABLE 282 RIVALRY LTD: COMPANY INSIGHT 280
TABLE 283 RIVALRY LTD: REVENUE INSIGHTS 280
TABLE 284 RIVALRY LTD: PRODUCT BENCHMARKING 281
TABLE 285 EVERYMATRIX: COMPANY INSIGHT 282
TABLE 286 EVERYMATRIX: REVENUE INSIGHTS 282

TABLE 287 EVERYMATRIX: PRODUCT BENCHMARKING 283

LIST OF FIGURES

FIGURE 1 GLOBAL SPORTS BETTING MARKET SEGMENTATION 29
FIGURE 2 RESEARCH TIMELINES 29
FIGURE 3 DATA TRIANGULATION 33
FIGURE 4 MARKET RESEARCH FLOW 36
FIGURE 5 GLOBAL SPORTS BETTING MARKET ANALYSIS, BY PLATFORM 37
FIGURE 6 GLOBAL SPORTS BETTING MARKET REVENUE ANALYSIS, BY PLATFORM (USD BILLION) 38
FIGURE 7 GLOBAL SPORTS BETTING MARKET ANALYSIS, BY BETTING TYPE 41
FIGURE 8 GLOBAL SPORTS BETTING MARKET REVENUE ANALYSIS, BY BETTING TYPE (USD BILLION) 42
FIGURE 9 GLOBAL SPORTS BETTING MARKET ANALYSIS, BY SPORTS TYPE 49
FIGURE 10 GLOBAL SPORTS BETTING MARKET REVENUE ANALYSIS, BY SPORTS TYPE (USD BILLION) 50
FIGURE 11 SUMMARY 59
FIGURE 12 GLOBAL SPORTS BETTING MARKET ESTIMATES AND FORECAST (USD MILLION), 2020-2031 60
FIGURE 13 GLOBAL SPORTS BETTING MARKET ATTRACTIVENESS ANALYSIS, BY REGION 62
FIGURE 14 GLOBAL SPORTS BETTING MARKET ATTRACTIVENESS ANALYSIS, BY PLATFORM 64
FIGURE 15 GLOBAL SPORTS BETTING MARKET ATTRACTIVENESS ANALYSIS, BY SPORTS TYPE 65
FIGURE 16 GLOBAL SPORTS BETTING MARKET ATTRACTIVENESS ANALYSIS, BY BETTING TYPE 66
FIGURE 17 GLOBAL SPORTS BETTING MARKET GEOGRAPHICAL ANALYSIS, 2024-31 67
FIGURE 18 GLOBAL SPORTS BETTING MARKET, BY PLATFORM (USD MILLION) 68
FIGURE 19 GLOBAL SPORTS BETTING MARKET, BY BETTING TYPE (USD MILLION) 69
FIGURE 20 GLOBAL SPORTS BETTING MARKET, BY SPORTS TYPE (USD MILLION) 70

FIGURE 21 FUTURE MARKET OPPORTUNITIES 71
FIGURE 22 GLOBAL SPORTS BETTING MARKET OUTLOOK 73
FIGURE 23 U.S. MARKET SNAPSHOT 95
FIGURE 24 CANADA MARKET SNAPSHOT 99
FIGURE 25 MEXICO MARKET SNAPSHOT 103
FIGURE 26 GERMANY MARKET SNAPSHOT 112
FIGURE 27 U.K. MARKET SNAPSHOT 116

FIGURE 28 FRANCE MARKET SNAPSHOT 119
FIGURE 29 ITALY MARKET SNAPSHOT 123
FIGURE 30 SPAIN MARKET SNAPSHOT 127
FIGURE 31 AUSTRIA MARKET SNAPSHOT 131
FIGURE 32 RUSSIA MARKET SNAPSHOT 135
FIGURE 33 BELGIUM MARKET SNAPSHOT 139
FIGURE 34 SWITZERLAND MARKET SNAPSHOT 143
FIGURE 35 REST OF EUROPE MARKET SNAPSHOT 147
FIGURE 36 CHINA MARKET SNAPSHOT 156
FIGURE 37 AUSTRALIA MARKET SNAPSHOT 160
FIGURE 38 SOUTH KOREA MARKET SNAPSHOT 164
FIGURE 39 JAPAN MARKET SNAPSHOT 168
FIGURE 40 INDIA MARKET SNAPSHOT 172
FIGURE 41 SINGAPORE MARKET SNAPSHOT 176
FIGURE 42 INDONESIA MARKET SNAPSHOT 180
FIGURE 43 THAILAND MARKET SNAPSHOT 184
FIGURE 44 PHILIPPINES MARKET SNAPSHOT 188
FIGURE 45 VIETNAM MARKET SNAPSHOT 192
FIGURE 46 REST OF ASIA PACIFIC MARKET SNAPSHOT 196
FIGURE 47 BRAZIL MARKET SNAPSHOT 205
FIGURE 48 ARGENTINA MARKET SNAPSHOT 209
FIGURE 49 REST OF LATIN AMERICA MARKET SNAPSHOT 213

FIGURE 50 UAE MARKET SNAPSHOT 223

FIGURE 51 SAUDI ARABIA MARKET SNAPSHOT 227

FIGURE 52 SOUTH AFRICA MARKET SNAPSHOT 231

FIGURE 53 ISRAEL MARKET SNAPSHOT 235

FIGURE 54 REST OF MIDDLE EAST AND AFRICA MARKET SNAPSHOT 239

FIGURE 55 KEY STRATEGIC DEVELOPMENTS 243