The Global Location Intelligence Market was worth USD 18.8 Billion in 2023. Due to the influence of various growth inducing factors, the industry is set to amass a valuation of USD 53.05 Billion by 2030, registering a CAGR of 15.90% over the assessment timeline.

Location Intelligence is referred to as a type of methodology that is predominantly used to obtain granular location-based insights by visualizing and assessing geospatial data. It is primarily used by organizations to identify the cause of any geospatial event and find ideal solutions to deal with societal or business based problems. Location intelligence tools are equipped with the ability to analyse traffic, weather, and socio-economic demographics which enables the end users to get a better understanding on the occurrence of related events. The obtained information can be viewed through various software applications, smart maps, or advanced dashboards. Most of the acquired insights can be used by enterprises to make informed business centric decisions.

Widespread internet proliferation, growing adoption of smart devices, and widespread industrialization are some of the major expansion catalysts for this industry vertical. Furthermore, rising usage of location intelligence tools in the healthcare sector along with prompt technological innovations in the field are creating lucrative opportunities for this marketplace to prosper.

Apart from that, growing focus of enterprises to provide enhanced buying experience to their customers is adding momentum to the development of this business sphere.

Due to the extensive growth opportunities, various players have penetrated into this market. They are trying to strengthen their overall footprint by adopting efficient business centric strategies.

Global Location Intelligence Market- Key Trends

Growing focus of organizations to improve their customer experience is augmenting industry outlook

With rapid economic developments, prompt industrialization, and widespread urbanizations, there has been a steep rise in the number of enterprises across the globe. They are keen on to generate substantial returns and earn a competitive edge against their competitive. The primary step for any firm to meet their growth goals is to provide better buying experience to their consumers. This has shifted their inclination towards the adoption of efficient solutions to understand the buying habits of their target consumers. Through the use of Location Intelligence tools, they can get comprehensive insights on the demography of their customers which will turn will allow them to formulate robust pricing, promotion, and expansion strategies. These factors are stimulating the overall dynamics of this market.

Technological advancements in the field are bolstering market development

Location Intelligence tools are being integrated with advanced technologies to enhance their efficacy. Technologies such as Artificial Intelligence and Machine Learning allow these tools to offer personalized results with highly defined visualization. Apart from that, AI and ML further reduces human labour since they automate most of the tasks pertaining to geospatial data analysis. This in turn is positively swaying the dynamics of this marketplace.

COVID-19 Impact

The onset of the Coronavirus pandemic had a mixed impact on the dynamics of the Global Location Intelligence Market. Due to the stringent containment measures, most of the commercial activities were halted. Most of the enterprises stalled their geospatial research activities which in turn decreased the demand for location intelligence tools.

On the other hand, the location intelligence technology was of a great help to the healthcare sector. Location based information enabled the concerned bodies to make informed healthcare decisions and optimize their resources accordingly. Apart from that, even government authorities made use of this technology and created applications and platforms to keep a track on the vaccination status of the masses.

Segmental Assessment

Based on Workplace Management

• Workforce Management
• Asset Management
• Facility Management
• Risk Management
• Remote Monitoring
• Sales & Marketing Optimization
• Customer management
• Others

The sales & marketing optimization segment is projected to amass notable gains over the stipulated timeline. Every organization is focussed on adopting customer centric approaches to enhance their sales. By using location intelligence tools, enterprises can gather ideal demographic information pertaining to their target consumers which in turn enables them to formulate robust promotional campaigns.

Based on Services

• Workforce Management
• Asset Management
• Facility Management

The facility management segment is reckoned to generate significant returns over the estimated timeframe. Various business are trying to streamline their operations with prime focus on reducing massive human intensive labour. Location intelligence tools enables them to continuously monitor their inventory. These solutions further allow them to remotely control temperature and energy utilization across their manufacturing units with minimal human intervention.

Based on End-Use

• Retail and Consumer Goods
• Government & Defence
• Manufacturing & Industrial
• Transportation & Logistics
• BFSI
• IT & Telecom
• Utilities & Energy
• Media & Entertainment

The retail & consumer goods segment is poised to grow substantially over 2023-2030. The related companies adopting location intelligence tools to get an overview of the buying habits of their key consumers along with other demographic information. This lets them formulate efficient sales and marketing strategies to fulfil their aim of providing enhance consumer experience.  

Competitive Hierarchy

The noteworthy players defining the competitive terrain of the Global Location Intelligence Market are-

• ESRI
• Cuebiq Inc.
• Wireless Logic
• HERE Technologies
• Trueposition, Inc. (Skyhook)
• Navizon, Inc.
• Bosch.IO GmbH
• Precisely
• TIBCO Software, Inc.
• Trimble, Inc.
• Qualcomm Technologies, Inc.
• MDA
• Supermap Software Co., Ltd.
• Autodesk Inc.

These players are involving in various business centric activities to attain a firm position in this industry. They are participating in Mergers & acquisitions, partnerships, R&D investments, product launches, and collaborations, among others to expand their global footprint.

Major Developments

In July 2021, Wireless Logic announced the acquisition of prominent IoT solution provider Things Mobile to amplify its reach into the European Market.

FAQs

What is the projected CAGR for the Global Location Intelligence Market over 2023-2030?

The Global Location Intelligence Market is anticipated to expand with a CAGR of 15.90% over 2023-2030.

What is the future valuation of the Global Location Intelligence Market?

The industry vertical is poised to accumulate a valuation of USD 53.05 billion by 2030.

What are the major growth propellants of the Global Location Intelligence Market?

Widespread internet proliferation, growing adoption of smart devices, and widespread industrialization are some of the major expansion catalysts for this industry vertical.

Which is the fastest growing region in the Global Location Intelligence Market?

Asia Pacific is anticipated to emerge as one of the fastest growing regions in this market due to the rising internet proliferation, the booming e-commerce sector, increasing social media usage, along with the growing focus of enterprises to provide enhanced consumer experiences.

What are the major strategies used by industry players to enhance their position in the Global Location Intelligence Market?

• Mergers & acquisitions, partnerships, R&D investments, product launches, and collaborations, among others are the major strategies used by the key companies to expand their global footprint.
• North America is slated to capture a significant revenue share over the analysis timeline of 2022-2030. This is attributable to the widespread digitalization, high smartphone penetration, presence of potential players, along with prompt technological advancements in the field.
• Apart from that, verticals like healthcare and defence are making extensive use of location intelligence tools to deal with geopolitical disputes and health-based crisis situations like the COVID-19 pandemic.
• Meanwhile, Asia Pacific is anticipated to emerge as one of the fastest growing regions in this market. This is ascribed to the rising internet proliferation, the booming e-commerce sector, increasing social media usage, along with the growing focus of enterprises to provide enhanced consumer experiences.

Regional Outlook

Based on the geographical frame of reference, the industry vertical has been bifurcated into-

• U.S.
• Canada

• Germany
• France
• U.K.
• Italy
• Spain
• Sweden
• Netherland
• Turkey
• Switzerland
• Belgium
• Rest of Europe

• South Korea
• Japan
• China
• India
• Australia
• Philippines
• Singapore
• Malaysia
• Thailand
• Indonesia
• Rest Of APAC

Latin America

• Mexico
• Colombia
• Brazil
• Argentina
• Peru
• Rest of South America

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest Of MEA