The Digital Printing Market is expected to reach USD 35.15 Billion by 2028 from USD 21.25 Billion in 2020, at a CAGR of 6.59% from 2021 to 2028.

The Digital Printing Industry is expected to witness a strong growth during the forecast period, owing to rapid adoption of inkjet printing solution across packaging and paper sector due to flexible and cost-efficient feature. Also, the market will be driven by surge in adoption of IoT and AI-based technologies and its successful implementation across globe. The growing usage of digital printing in consumer electronics is expected to boost the demand the different component of the digital printing.

Rising sustainable printing solution in pharmaceutical, healthcare, packaging, and label industries along with demand for cost-efficient printing methods are some of the key drivers of the digital printing market observed in recent years. Further, growing innovation in printing technology for Tier II & Tier III companies provides lucrative opportunities for the manufacturers.

However, high initial investment for digital printing plants acts as a major challenge for this market. As well the growing popularity of digital delivery of documents and data is expected to reduce the demand for printing certain products such as directories, financial documents, advertisements, and books which is affecting the market.

The market size for the North America was USD 6.53 Billion in 2020. The North American market is witnessing strong growth owing to rise in adoption of advanced digital technologies such as IoT, and the development of the growing deployment of such solutions across various end user industries. Moreover, due to the presence of a number of Digital Printing companies offering comprehensive solutions to the enterprises, the North American market holds the highest share. The U.S. Digital Printing market is anticipated to account for the major share of the market, due to rise by technological advancements in the packaging and textile industry. Moreover, high investment in the technological adoption in the consumer goods and paper vertical in the U.S. and Canada is expected to increase the market during the forecast period.

The European region holds the 23% of market share with the CAGR of 5.43%. European nations are the most developed region across the globe, as almost all large enterprises are located in this region. Rising demand from major countries such as UK, Germany, and France, where the population is growing at a higher pace. Moreover, due to the presence of established hardware & software service providers across region and with continued increase in the demand for Digital Printing from end-use industries is pushing the market growth.

The Asia Pacific Digital Printing market is expected to continue to grow fastest in coming years. Asia Pacific especially China has witnessed a major shift in the last 20 years making China, an attractive marketplace both at product and at service level. The Chinese Market was valued at USD 1.99 Billion in 2020. With the Digital Printing market witnessing major transition in terms of technological advancements, product & service enhancements, and the growing inclination towards use of inkjet printer technology in food & beverages vertical, the market poses a lucrative option in the coming years. Surge in population, and rise in adoption of digital printing in automotive, healthcare, and textile industries during the forecasted period in Asia Pacific region is creating a good market for digital printing.

Significant improvements in print manufacturing efficiency, with just-in-time production, and increased focus on supply chain management, such as superior demand forecasting, have led to a reduced amount of wastage in the overall print market. Technological developments aiding digital printing have ensured the minimization of waste, keeping the print quality at par.

Key Companies Profiled in the report are Canon, Hewlett-Packard Development, Ricoh Company, Mimaki Engineering, Roland DG Corporation, Xerox Corporation, Seiko Epson Corporation, Durst Phototechnik AG, Electronics for Imaging, Inca Digital Printers Limited, Printronix, Brother Industries, Oki Electric Industry, Toshiba, and Samsung Electronics. The key players adopted strategies such as strong new product launches along with strategies such as partnership & collaboration to increase its market share and increase global penetration.

Digital Printing Market By Printhead Type

For home printing, an inkjet printer is a common choice. They make images by spraying thousands of microscopic ink droplets onto paper with precision, similar to how TV and computer screens render images with thousands of pixels. Yellow, magenta, and cyan ink cartridges are the most common. The printer can blend these three fundamental colors together to create whatever colors are required for the print job.

Toner, a powder that is fused onto the paper, is used by laser printers to create permanent images. These printers are known for producing rapid prints with smudge- and fade-resistant papers. Laser printers flash the picture of the page by focusing laser beams at a revolving light-sensitive drum/photoreceptor. This, charges the parts of the drum that correspond to the image's black-and-white or color sections. The laser beam may print patterns such as letters and pictures onto the photoreceptor by reversing the charge in particular regions.

The drum pattern is subsequently coated with positively charged toner, which adheres to the laser's negatively charged portions. When the paper passes through the printer, the toner is transferred to the paper through an electric charge, where it adheres, melts, and makes a clean completed picture.

Digital Printing Market By Ink Type

Ultra violet cured ink is made using ultra violet curing (UV curing), a green technique that uses a photomechanical process to dry ink immediately after printing. This means you may print on almost any non-absorbent surface, such as glass, wood, metal, vinyl materials, and more. Because UV curable ink does not absorb into the substrate, there is no smearing and no need for expensive coatings.

Water makes up the majority of this type of ink's chemistry and is utilized as a carrier to carry the ink's colorant within a drop. Aqueous ink obtains its color from either dye or pigment and is used in high-speed inkjet, wide format, and textile printing.

Along with its ability to stick to non-absorbent surfaces, solvent ink is best used in the printing of products that will be used outside. Solvent ink provides the added benefits of being fade resistant, water resistant, and scratch resistant. Its suitability for outdoor printing is enhanced by these characteristics.

Solvent ink is made up of three components: the carrier fluid, pigment, and resin. Solvent ink refers to the oil-based carrier fraction of the ink that keeps the other components in liquid form and dissolves when applied to a surface by jetting. Pigments used to make color in solvent inks are used in powder form to get the best color quality, and they are bonded to the printing materials using resin, which both adheres the color and protects it from harm.

Digital Printing Market By Application Type

Plastic film is a continuous polymeric substance that is very thin. "Sheet" refers to a thicker plastic material. These thin plastic membranes are used to divide spaces or volumes, store goods, operate as barriers, and provide printing surfaces. Plastic films are used for a wide range of purposes. Packaging, plastic bags, labels, and other items fall into this category.

A release liner is a paper or plastic-based film sheet intended to prevent a sticky surface from attaching prematurely during the manufacturing process. It is covered with a release agent on one or both sides, which gives a release effect against any sticky material, such as an adhesive or mastic.

Glass printing is the capacity to permanently copy any digital image onto glass. This means you may simply personalize a place in a functional way by creating an illustration, a texture imitation, geometric and abstract patterns, and even photos on a glass panel that can be readily mounted.

Glass printing has been employed in a wide range of applications in a variety of sectors since its inception. Table tops, office partitions, kitchen backsplashes, furniture glass, beautiful indoor glass wall panels, glass signage, printed mirrors, building facades, entrance door systems, nameplates on desks, and more are just a few of the applications.

The process of applying color to fabric in specific patterns or designs is known as textile printing. The color is linked to the fiber in correctly printed fabrics, making them resistant to washing and friction. Textile printing is similar to dyeing, but dyeing adequately covers the entire fabric with one color, whereas printing applies one or more colors to it in specific areas and in clearly defined patterns. It is widely used for dress fabric and dressmaking materials, promotional activities (caps, t-shirts, bags, handbags, flags, cushions, pillows, bedsheets, scarves, etc.).

Paper is a thin sheet material made by physically or chemically processing cellulose fibers from wood, rags, grasses, or other vegetable sources in water, then draining the water through fine mesh to leave the fiber equally spread on the surface, pressing, and drying. It has various applications in our day to day lives such as used for newspapers, periodicals, catalogues, brochures, books, notebooks, diary, notepads, commercial printing, business forms, stationery, etc.

A ceramic is any of a number of hard, brittle, heat-resistant, and corrosion-resistant materials created by molding and firing an inorganic, nonmetallic material like clay at a high temperature. Earthenware, porcelain, and brick are common examples. The main purpose of printing on ceramics is for decoration. It is widely used for decorating the halls, rooms, workplaces, etc. Pots, tiles, coffee mugs, bowls, etc. are some examples of ceramic printing.

Digital Printing Market Drivers

1) Rising use in highly customized labels

With major consumer-oriented manufacturers gradually shifting to customized packaging to enhance shelf-visibility, in turn, attracting customers, the adoption of digital printing became vital. The beverage company, Coca-Cola, had been an early adopter for such a system and launched multiple campaigns based on digitally printed, highly-customized labels. There is an increased demand for digital prints wrapped on the glass fronts of office buildings, and huge digitally printed banners displayed down the sides of buildings. The automotive industry has also become a major part of the digital advertising world, with cars, buses, vans, and trailers fully wrapped with digital prints.

2) Developments and increasing demand in packaging and textile industries

The packaging of a product plays vital role in marketing, as it gives information regarding the quality and standard of the product. Thus, manufacturers seek for more attractive product packaging so that they can sell them quickly in the market. With the help of high-quality graphics on substrates like, textiles, plastic films, release liners, etc. the packaging can be made attractive and this can be done by using digital printers as they offer advantages such as UV-cured printing, along with far superior detail, clarity, and quality as compared to their smaller counterparts. The textile industry anticipates a great variety of patterns and colours with a rapidly changing market. Nevertheless, conventional printing methods can not satisfy the current demands. Inkjet printing technology, which was initially developed for printing on documents, is now progressively being used in the fabric printing industry because it suits the demand of the fashion sector thereby accelerating market growth.

3) Rapid adoption of advanced technology

The digital printing industry is expected to witness growth during the forecast period, owing to rapid adoption of laser and inkjet printing solution across packaging and paper sector due to flexible and cost-efficient feature. The market for global digital printing is expected to be driven by surge in adoption of IoT and AI-based technologies. Moreover, increase in use of digital printing in consumer electronics is expected to boost the demand for smart thermostats. Considering these factors, the global digital printing market is estimated to experience a steep growth in the future.

Digital Printing Market Restraints

1) errors in system & High cost

The key restraints such as errors in the Digital Printing System might hinder the growth of the market. The high-priced cost of investment in digital printing acts as a restraint for the growth of the overall digital printing market. These costs comprised the purchase price and installations fees (if applicable), maintenance and support costs as well as the price for ink and other consumables. Moreover, installation and maintenance also incur higher costs. One of the main factors responsible for this high cost is the complexity of design of digital printers. The requirement of toner and inkjet varies according to applications. Moreover, the cost of ink used in the inkjet technology is very high. Thus, all these factors lead to the increased overall cost of digital printers.

2) Stringent government regulations and high competition

The main challenges in the Digital Printing Market are increasing competition and strict regulations by government on environmental safety are the main obstacles to for market expansion and, in many cases, ink as well the e-waste disposal have hampered the growth of the market, expected in the forecasted period.

The lack of a proper standardization system and unfavorable taxation policies in various government also pose a hinderance for the market growth.

3) Scarcity of advanced infrastructure in some region

The lack of advanced and technologically updated electronics and IT infrastructure is restricting the growth of Digital Printing market. The conditions of the Tier II & III companies in the underdeveloped and developing regions is hindering growth of the market. Moreover, lack of awareness and poor internet connectivity in the underdeveloped nations hinders the utilization of Digital Printings.

Recent News in industry: Investments & Expansions, New Product Launches, Mergers & Acquisitions and Agreements, Joint Ventures, and Partnerships

• Feb, 2021 - Canon Empowers Businesses in their Digital Transformation Journey with the New image RUNNER ADVANCE DX
• Apr, 2021 - Hewlett Packard Enterprise collaborates with Wipro and Citrix
• Aug, 2021 - Partnering with Shapeways, the World's Largest 3D Printing Output Service: Advancing full-color 3D printing services
• Jan, 2021 - Roland DG Launches Versa UV LEC2-640/330 Printer/Cutters for Immediate Realization of Your Most Creative Ideas
• May, 2021 - Xerox and State of Victoria (AU) Announce Joint Venture to Solve the Global Problem of Aging Infrastructure
• May, 2021 - Epson to Invest in Startup SiLC Technologies to Develop On-chip LiDAR Using Silicon Photonics Technology
• Jan, 2021 - Durst acquires majority stake in US printer manufacturer Vanguard Digital Printing
• Aug, 2020 - Xeikon and EFI entering into a strategic partnership
• Jul, 2021 - Fujifilm launch advanced automation options for Onset X HS
• Aug, 2021 - Brother International & True Sign Form a Strategic Partnership to Provide Secure Electronic Signatures for Today’s Remote Business Needs
• Jul, 2021 - Kurita and Toshiba Plan Collaborations in the Field of Water Treatment for Power Plants
• Sept, 2020 - Samsung Partners with Design Studio d’strict to Create Revolutionary Content for SMART Signage

Digital Printing Market Segmentation

By Printhead Type Digital Printing Market is sub segmented as below –

• Inkjet
• Laser

By Ink Type Digital Printing Market is sub segmented as below –

• UV-Cured Ink
• Aqueous Ink
• Solvent Ink
• Latex Ink
• Dye Sublimation Ink

By Application Type Digital Printing Market is sub segmented as below –

• Plastic Film or Foil
• Release Liner
• Glass
• Textile
• Paper
• Ceramic
• Others

By Product Type Digital Printing Market is sub segmented as below –

• Digital Printers
• Ink
• Printhead

Key Companies Profiled in the Report Digital Printing Market

• Canon
• Hewlett-Packard Development
• Ricoh Digital Painting Company
• Mimaki Engineering
• Roland DG Corporation
• Xerox Corporation
• Seiko Epson Corporation
• Durst Phototechnik AG
• Electronics for Imaging
• Printronix
• Brother Industries
• Inca Digital Printers Limited
• Oki Electric Industry
• Toshiba
• Samsung Electronics

North America

• US
• Canada

Europe

• Germany
• U.K.
• Italy
• Spain
• Sweden
• Netherland
• Turkey
• Switzerland
• Belgium
• Rest of Europe

Latin America

• Mexico
• Colombia
• Brazil
• Argentina
• Peru
• Rest of South America

Middle East and Africa

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest Of MEA